Sydney Schoenfeld is a Toy Designer and Illustrator based in Los Angeles. With over half a decade of experience in entrepreneurial brand development for her own design company (SydScribbs LLC), she has developed a pink, sparkly, and undeniably “girly” body of work. She has had the opportunity to work with hundreds of brands like AvaCLuxe and Universal Music Group, creating iconic brand imagery and identities for their projects. She is currently a student attending Otis College of Art and Design, pursuing her BFA in Toy Design (graduating in 2026). Sydney specializes in dolls, playsets, and plush, emphasizing girls licensing. She displays an easy adaptability to several brand styles and work environments. She is known for her quick yet detailed workflow, project management skills, and powerful presentations. Recent experiences includes working for Disney Consumer Products as a Girl’s Hardlines Designer and Licensing intern on Disney Princess, Frozen, and 2026 product development; also working with Mattel and JakksPacific on approvals and concept design.